“Complete, Not Compete” and the Future of Commercial EVs

One of REE’s core philosophies is “complete, not compete.” Traditional OEMs often view new entrants as competitors, but REE’s approach is different. We don’t aim to replace established truck manufacturers; we aim to enhance their offerings with advanced EV platforms. By providing full x-by-wire corner technology and modular chassis solutions, we enable OEMs and new electric brands to adopt cutting-edge technology without reinventing the wheel.

This strategy accelerates EV adoption. Instead of forcing fleets to choose between legacy and new technology, we provide a seamless path to electrification. Our cooperative model helps both legacy manufacturers and emerging EV brands bring advanced electric trucks to market faster and with lower risk. The goal is industry-wide progress toward a smarter, greener transportation future.

The P7-C’s ice performance is just one example of how far vehicle technology has come. A commercial EV that maintains traction and stability on ice using software-defined control would have seemed impossible not long ago – yet here it is, outperforming traditional vehicles.

Looking ahead, these innovations pave the way for autonomous driving and smart fleet integration. With all aspects of motion software-controlled, incorporating autonomous algorithms and vehicle-to-everything (V2X) communication becomes easier. Our platforms are autonomous-ready, with drive-by-wire and steer-by-wire systems that allow direct computer control with no additional hardware. Thanks to redundant safety designs, our technology meets the reliability standards required for self-driving systems. We’re already seeing interest in using REEcorner platforms for autonomous shuttles and delivery bots.

At REE, we embrace a mindset unrestricted by legacy thinking. By reimagining everything—from suspension placement to steering commands—we’ve created a platform that integrates mechanical, software, and systems engineering into a powerful new capability for commercial EVs.

Our “complete, not compete” philosophy reflects the belief that progress is collective. We provide the foundation for others to build upon, accelerating the electric revolution in transportation. Whether through an OEM integrating our technology, a fleet operator experiencing increased uptime, or a driver benefiting from better maneuverability, our success is measured by their success.

The P7-C’s performance on ice is just one chapter in the bigger story: the era of software-defined, modular EVs is here. As VP of R&D and Software Control at REE Automotive, I’m excited to be at the forefront of this transformation. The future of commercial EVs is being written now – and even on ice, the road ahead has never looked more promising.